FULL。Publication
Fall 2024
Graphis Honorable Mention 2026
Graphis Honorable Mention 2026
A publication aimed at highlighting new AAPI culinary talents and exploring the full history of different asian cuisines, dishes, and traditions.
Research
Concept
Food is everywhere, and dishes can vary from place to place. With the rise of social media and people connecting with cultures outside their own, appropriation and appreciation become a real issue. People make dishes without understanding their culture or history and alter them in ways that might offend certain people.Approach
Identify a list of words that describe the publication, along with developing a name that resonates with the publication.Understand
Developed a list of words to describe what the publication represented, like Diverse, Bold, Soulful, and Versatile. Explored the idea of a wordmark that took inspiration from the traditional Chinese signature stamps called a 印章 (yìnzhāng) or seal.Target Audience
Created an idea of who readers might be, which allowed me to focus on what type of elements, language, and people they would be interested in.Asian americans
Home cooks with a passion for learning
Curious people